Lorena Antoniazzi

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Fashion shop, Streda Rezia 59, 39046 St. Ulrich in Gröden / Ortisei
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About Lorena Antoniazzi

The Lorena Antoniazzi brand, specializing in high-fashion knitwear, was founded in Perugia in 1993.



Knits are the distinctive feature of Lorena Antoniazzi's collections: the choice of yarns is of fundamental importance, blended with Lorena's creative flair into unique combinations.

The company's proudest achievement is its patented garment-traceability system: a microchip is inserted into the garment label, providing information about each production stage of that item (spinning, weaving, hand-linking, treatments, dates and details of transport and places of production); this can then be accessed by typing in a bar code or simply swiping the QR code on the label with a smartphone.



Another company goal, showing its determination to defend true Italian production, is to gain Textile and Health Certification for garment quality and safety, guaranteeing that the production process is free of harmful substances.

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