Bzheartbeat

The BzHeartBeat cooperative, founded by the Association of Young Entrepreneurs and Merchants of Bolzano, revives the historic centre of the capital with modern boutiques, gastronomic initiatives and unique events.
Stroll through the charming alleys of the old town and discover one of the most beautiful shopping streets in South Tyrol: scattered among the medieval arcades, you will find some of the oldest boutiques in the city as well as hip shops with the hottest trends for fashion and accessories. But that's not all, because the shopping experience continues along the Museum Street and the many small side streets where you can find more shops selling quality products, clothing, souvenirs, jewellery, handicrafts and gastronomic delicacies from the region. Take as much time as you like: the long opening hours of the shops ensure a pleasant and extensive shopping experience.
Use your lunch break to taste a traditional South Tyrolean dish such as dumpling tris, Schlutzkrapfen or a delicious farmer's pan in one of the authentic parlours or to enjoy a Hugo or Aperol Spritz with tasty snacks in one of the characteristic squares of the city just in time for the aperitif.
During the holidays, the streets, alleys and squares of the old town dress with a wonderful atmosphere, mobile food stands, live music and children's entertainment. Don't miss this magical atmosphere during the beautiful Bolzano Christmas Market, the eventful St Lorenzo night, and many other unforgettable events.